ADVERTISEMENT RATES

CODE FOR COMMERCIAL ADVERTISEMENT

Terms & Conditions for purchase of footage from archive

1. The programme/programme clip shall be used only for the documentary or for the theme, which it has been applied for.
2. The programme/programme clip in any circumstances shall not be dubbed/recorded/used for any kind of commercial purposes.

3. The programme/programme clip shall not be rented/hired/lent or sold to any other individual/group or any institute or organization without the written consent of the BBS.
4. The programme/programme clip shall not be used in any form to be a part of a film or programme other than already specified at the Sl # 1 above.

5. Incase the applicant is found misusing or using the programme/programme clip for any other purpose than already mentioned herewith, the applicant will be liable to “Criminal Sanctions” section 30 (1) & (2) of the copyright Act of the Kingdom of Bhutan, 2001.

6. The jurisdiction of this terms and conditions will fall within the Royal Court of Justice, Thimphu, Bhutan.

7. The programme/programme clip, dubbing charges and costs of the cassettes or any other related cost will be deposited with the BBS prior to the issue of the requested materials.

8. As a client (buyer), quality and the content of the programme/programme clip would be verified prior to the final delivery to avoid making any claim for refund or replacement in future.

9. Incase the purchased materials is lost or damaged, the clients will immediately report to BBS in writing.

Rates (local/international) for sale of BBS produced programme and news clips:

Local rate for each minute of BBS produced programme/news clips : Nu. 8000.00

International rate for each minute of BBS produced programme/news clips : US$ 300.00

DEFINITION
In this Code, unless the context otherwise requires:

• The Royal Government means the Royal Government of Bhutan.
  
• 'Executive Director' means the Executive Director of the Bhutan Broadcasting Service Corporation (BBSC), or any officer duly authorized by him on his behalf.
  
• 'Advertiser' means any individual or organization including a commercial concern, which has offered an advertisement for broadcast over the BBS Radio/TV and website.
  
• 'Advertising Agency' means any organization which is accredited to, registered with BBS Corporation.
  
• 'Advertisement' includes any item of publicity for goods or services inserted in the programmes broadcast by the BBS Corporation.
  
• Spot Advertisement means any direct advertisement mentioning product/service, their merit and other related details.
  
• The term "Sponsored Programme" means any programme material which is planned, produced and/or paid for by an organization or individual, including a commercial concern to be called "the Sponsor" for the purpose of being broadcast over BBS radio/TV.

SCOPE
a. The Executive Director, BBS Corporation, shall be the sole judge of the suitability or otherwise of an advertisement or a sponsored programme for broadcast. His decision in this regard shall be final.

b. Broadcast time shall be sold to the Advertiser/Advertising Agencies at the sole discretion of the Executive Director, BBS Corporation, according to the prescribed rates.

c. The Advertisement must be clearly distinguishable from the programme.

d. A Sponsored programme shall constitute a substantive broadcast/programme, as distinct from material that directly advertise any specific wares or goods/products/ services. The name of the sponsor shall be broadcast immediately before and after the sponsored programme.

e. BBS shall not be held responsible for any legal claims or actions brought or made against it by way of slander, libel or defamation by reason of transmission of advertisements, announcements and sponsored programmes. The advertisers, advertising agencies and sponsors shall be solely responsible and liable to indemnify the aggrieved party.

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INTRODUCTION
Advertising is an important and legitimate means for the seller to awaken interest in his goods and services. The success of advertising depends on public confidence; hence no practice should be permitted, which tends to impair this confidence. The standards laid down here should be taken as minimum standards of acceptability, which would be liable to be reviewed from time to time in relation to the prevailing norm of the listener's/viewer's susceptibilities.
The following standards of conduct are laid down in order to develop and promote healthy advertising practices in BBS radio and TV.

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GENERAL RULES OF CONDUCT IN ADVERTISING
1. Advertising shall be designed as to conform to the laws of the country and should not offend the morality, decency and religious susceptibilities of the people.

2. No advertisement shall be permitted which:
i. is against the principles of Tsa-Wa-Sum, or undermines national sovereignty, security and unity;
ii. derides any race, caste, color, creed and nationality;
iii. tends to incite people to crime, cause disorder or violence, or breach of law or glorifies violence or obscenity in any way;
iv. presents criminality as desirable;
v. adversely affects friendly relations with foreign States;
vi. exploits the national emblem, or the person or personality of a national leader or State Dignitary;
vii. relates to or promotes drugs, cigarettes and tobacco products, liquor, wines and other intoxicants;

3. No advertisement message shall in any way be presented as News.

4. No advertisements shall be permitted the objects whereof are wholly or mainly of a religious or political nature; advertisement must not be directed towards any religious or political end or have relation to any industrial dispute.

5. No advertisement shall contain references, which are likely to lead the public to infer that the product advertised, or any of its ingredients, has some special or miraculous or super-natural property or quality, which is difficult of being proved.

6. Advertisements shall not contain disparaging or derogatory references to another product, service or person.

7. Advertising shall be truthful, avoid distorting facts and misleading the public by means of implications by false statements, as to:
· the character of the merchandise, i.e. its utility, materials, ingredients, origin etc.
· the price of the merchandise, its value, its suitability or terms of purchase.
· the services accompanying purchase, including delivery, exchange, return, repair, upkeep etc.
· personal recommendations of the article or service.
· the quality or the value of competing goods or trustworthiness of statement made by others.

8. Indecent, vulgar, suggestive, repulsive or offensive themes or treatment shall be avoided in all advertisements. This also applies to such advertisements which themselves are not objectionable as defined above, but which advertise objectionable books, photographs or other matter and thereby lead to their sale and circulation.

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