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CODE FOR COMMERCIAL
Terms & Conditions for purchase
of footage from archive
1. The programme/programme clip
shall be used only for the documentary or for the theme, which
it has been applied for.
2. The programme/programme clip in
any circumstances shall not be dubbed/recorded/used for any
kind of commercial purposes.
3. The programme/programme
clip shall not be rented/hired/lent or sold to any other
individual/group or any institute or organization without the
written consent of the BBS.
4. The programme/programme clip
shall not be used in any form to be a part of a film or
programme other than already specified at the Sl # 1
5. Incase the applicant is found misusing or
using the programme/programme clip for any other purpose than
already mentioned herewith, the applicant will be liable to
“Criminal Sanctions” section 30 (1) & (2) of the copyright
Act of the Kingdom of Bhutan, 2001.
6. The jurisdiction
of this terms and conditions will fall within the Royal Court
of Justice, Thimphu, Bhutan.
7. The programme/programme
clip, dubbing charges and costs of the cassettes or any other
related cost will be deposited with the BBS prior to the issue
of the requested materials.
8. As a client (buyer),
quality and the content of the programme/programme clip would
be verified prior to the final delivery to avoid making any
claim for refund or replacement in future.
the purchased materials is lost or damaged, the clients will
immediately report to BBS in writing.
Rates (local/international) for sale of BBS
produced programme and news clips:
Local rate for each minute of BBS produced
programme/news clips : Nu. 8000.00
International rate for each minute of BBS
produced programme/news clips : US$ 300.00
In this Code,
unless the context otherwise requires:
- The Royal Government means the Royal Government of
- 'Executive Director' means the Executive Director of the
Bhutan Broadcasting Service Corporation (BBSC), or any
officer duly authorized by him on his behalf.
- 'Advertiser' means any individual or organization
including a commercial concern, which has offered an
advertisement for broadcast over the BBS Radio/TV and
- 'Advertising Agency' means any organization which is
accredited to, registered with BBS Corporation.
- 'Advertisement' includes any item of publicity for goods
or services inserted in the programmes broadcast by the BBS
- Spot Advertisement means any direct advertisement
mentioning product/service, their merit and other related
- The term "Sponsored Programme" means any programme
material which is planned, produced and/or paid for by an
organization or individual, including a commercial concern
to be called "the Sponsor" for the purpose of being
broadcast over BBS radio/TV.
Executive Director, BBS Corporation, shall be the sole judge
of the suitability or otherwise of an advertisement or a
sponsored programme for broadcast. His decision in this regard
shall be final.
b. Broadcast time
shall be sold to the Advertiser/Advertising Agencies at the
sole discretion of the Executive Director, BBS Corporation,
according to the prescribed rates.
The Advertisement must be clearly distinguishable from the
d. A Sponsored programme
shall constitute a substantive broadcast/programme, as
distinct from material that directly advertise any specific
wares or goods/products/ services. The name of the sponsor
shall be broadcast immediately before and after the sponsored
e. BBS shall not be held
responsible for any legal claims or actions brought or made
against it by way of slander, libel or defamation by reason of
transmission of advertisements, announcements and sponsored
programmes. The advertisers, advertising agencies and sponsors
shall be solely responsible and liable to indemnify the
is an important and legitimate means for the seller to awaken
interest in his goods and services. The success of advertising
depends on public confidence; hence no practice should be
permitted, which tends to impair this confidence. The
standards laid down here should be taken as minimum standards
of acceptability, which would be liable to be reviewed from
time to time in relation to the prevailing norm of the
standards of conduct are laid down in order to develop and
promote healthy advertising practices in BBS radio and TV.
GENERAL RULES OF CONDUCT IN
1. Advertising shall be designed as
to conform to the laws of the country and should not offend
the morality, decency and religious susceptibilities of the
2. No advertisement shall be
i. is against the principles of
Tsa-Wa-Sum, or undermines national sovereignty, security and
ii. derides any race, caste, color, creed
iii. tends to incite people to
crime, cause disorder or violence, or breach of law or
glorifies violence or obscenity in any way;
presents criminality as desirable;
affects friendly relations with foreign
vi. exploits the national emblem, or the
person or personality of a national leader or State
vii. relates to or promotes drugs,
cigarettes and tobacco products, liquor, wines and other
3. No advertisement
message shall in any way be presented as
4. No advertisements shall be
permitted the objects whereof are wholly or mainly of a
religious or political nature; advertisement must not be
directed towards any religious or political end or have
relation to any industrial dispute.
No advertisement shall contain references, which are likely to
lead the public to infer that the product advertised, or any
of its ingredients, has some special or miraculous or
super-natural property or quality, which is difficult of being
6. Advertisements shall not
contain disparaging or derogatory references to another
product, service or person.
Advertising shall be truthful, avoid distorting facts and
misleading the public by means of implications by false
statements, as to:
· the character of the
merchandise, i.e. its utility, materials, ingredients, origin
· the price of the merchandise, its value, its
suitability or terms of purchase.
· the services
accompanying purchase, including delivery, exchange, return,
repair, upkeep etc.
· personal recommendations of the
article or service.
· the quality or the value of
competing goods or trustworthiness of statement made by
8. Indecent, vulgar,
suggestive, repulsive or offensive themes or treatment shall
be avoided in all advertisements. This also applies to such
advertisements which themselves are not objectionable as
defined above, but which advertise objectionable books,
photographs or other matter and thereby lead to their sale and
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