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September 26: The four day best of Asia expo ended yesterday. Many customers were attracted by the expo.
The best of Asia expo featured products from India, Myanmar and Thailand.
While the expo attracted Bhutanese customers with its varied choice of products, for Bhutanese businesses who participated in the expo, it was a learning experience as well.
As they watched their Indian counterparts, even the casual visitor could notice their sales strategy and a thing called customer service.
Arvin Bardhan is the marketing manager of an Indian company dealing in Ayurvedic medicine. At his stall, he tells us that for him, the product is not important, it is the way you talk and treat your customers.
R K Sur has come all the way from Delhi to sell and market his product, a mini geyser. He tells us that he has painstakingly explained and promoted his product to almost every one who visited his stall. And just in case we thought he was saying otherwise, he demonstrated his product for us.
The scene is different at a stall owned by a Bhutanese. The choices are there but as we can see, the customer is left on her own.
BBS spoke to people who had visited the expo and said customer care and strategies to attract them and increase sales is one area where Bhutanese retailers and businesses could work upon.
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