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ADVERTISEMENT- Television


(Domestic Products/Services)
Click here for International market rates

Prime Time (commercials and announcements)

Duration Rates in Ngultrums
15 seconds 500.00
30 seconds 800.00
45 seconds 1,200.00
60 seconds 1,600.00


Prime Time (public service announcements)

Duration Rates in Ngultums
15 seconds 350.00
30 seconds 600.00
45 seconds 900.00
60 seconds 1,200.00


Greetings during special occasions[15 seconds]

Greetings Day before Actual day Day after
His Majesty's Birthday 4,000.00 5,000.00 4,000.00
Coronation Day      
National Day 4,000.00 5,000.00 4,000.00
Other Greetings   4,000.00  

Voice Artist Payment *

Senior Artist: Nu. 1000 per day
Junior Artist: Nu. 500 per day
*Subject to change as per script requirements


Programmes for sponsorship

Programme Per month
Bhutan This Week 8,000.00
Programmes on education, health, agriculture, forestry, youth, women, children, rural development, culture and tradition, religion and heritage 6,000.00
Prayers and programme highlights 6,000.00

Sponsorship of special music shows/Programme.

Sponsorship of music shows on occasions such as New Year (Losar, Day of traditional offering Nyilo and other such occasions will be on contractual agreement between BBS and the party concerned.


Info blocks

Rate/Info 5 times 10 times 15 times
1,500.00 7,000.00 11,000.00 15,000.00

BBS Home page [Commercial] on the website.

Slot Duration Rate in Nu.
Commercial page Weekly 350.00
News page[front] Weekly 500.00
Links Yearly 5,000.00

 

Rates for video/audio raw stocks/materials
PDVM-32 ME video- as per market rate
PDV-16N [64 minutes]- as per market rate
PDV-124N [124 min.]- as per market rate
PDV-184N [164 min.]- as per market rate
VHS cassettes - as per market rate

 

Long term contract rates for Domestic market: Prime Time
Duration Rate 92 slots 184 slots 276 slots 368 slots
avail 20% discount avail 25% discount avail 30% discount avail 35% discount
15 secs. 500 46,000 92,000 1,38,000 1,84,000
Discount rates: 36,800 69,000 96,600 1,19,600
30 secs. 800 73,600 1,47,200 2,20,800 2,94,400
Discount rates: 58,880 1,10,400 1,54,560 1,91,360
45 secs. 1200 1,10,400 2,20,800 3,31,200 4,41,600
Discount rates: 88,320 1,65,600 2,31,840 2,87,040
60 secs. 1600 1,47,200 2,94,400 4,41,600 5,88,800
Discount rates: 1,17,760 2,20,800 3,09,120 3,82,720

 

Long term contract rates for Domestic market: Regular Time
Duration Rate 92 slots 184 slots 276 slots 368 slots
avail 20% discount avail 25% discount avail 30% discount avail 35% discount
15 secs. 350 32,200 64,400 96,600 1,28,800
Discount rates: 25,760 48,300 67,620 83,720
30 secs. 600 55,200 1,10,400 1,65,600 2,20,800
Discount rates: 44,160 82,800 1,15,920 1,43,520
45 secs. 900 82,800 1,65,600 2,48,400 3,31,200
Discount rates: 66,240 1,24,200 1,73,880 2,15,280
60 secs. 1200 1,10,400 2,20,800 3,31,200 4,41,600
Discount rates: 88,320 1,65,600 2,31,840 2,87,040

Studio and other services

Description Ngultrums
Hire of camera/accessories 4,200.00 per shift
Visual editing 3,000.00 per shift
Sound editing/mixing 500.00 per hour
Indoor/studio 500.00 per hour
Sound recording 500.00 per hour
Special effects 500.00 per hour
Subtitling 1,000.00 per hour
Duplication charges [commercial] 7.00 per minute
Duplication [public services] 5.00 per minute
Research/script [15 minutes] 15,000.00 per programme
Research/script [30 minutes] 20,000.00 per programme
Research/script [60 minutes] 30,000.00 per programme
Narrator's fee [15 minutes] 1,500.00 per programme
Narrator's fee [30 minutes] 2,000.00 per programme
Narrator's fee [60 mintues] 3,000.00 per programme

Terms and conditions:

1. BBS Corporation reserves the right to change the slots/spots within the relevant time period for which the charge is made, unless they are fixed spots or special position of broadcast as pre-arranged.

2. All materials and scripts for commercial broadcast must conform to the requirements of the censor/BBS code of conduct for commercial broadcasting. The decision of BBS Corporation will be final and will not be contested by agency/advertiser.

3. BBS shall not be held responsible for any legal claims or actions brought or made against it by way of slander, libel or defamation by reason of transmission of advertisement, announcements and sponsored programmes. The advertisers, advertising agencies and sponsors shall be solely responsible and liable to indemnify the aggrieved party.

4. BBS Corporation reserves the right to refuse to transmit any advertisement materials without assigning any reasons.

5. BBS Corporation reserves the right to discontinue, postpone or cancel any programme, without prior notice to agency/advertiser. In such cases, BBS Corporation will allow agency/advertiser to either cancel the contract or accept other alternatives.

6. Commercials tending to run down the products of other competitor or commercials with such an intention will not be accepted.

7. Advertisements/commercials tending to have an adverse impact on the society or those that contain obscene words will not be broadcast.

8. Advertisements of commercials produced/recorded outside BBS studio will be subject to quality test before broadcasting.

9. Announcements regarding loss of important documents and missing persons should be forwarded though the Royal Bhutan Police.

10. Advertisement, announcements and commercials, which need to be broadcast on a priority basis, will be charged 50% higher than the normal rates.

11. Advertisements, announcements or commercials over BBS radio should reach the station one day before the broadcast.

12. BBS Corporation reserves the right not to broadcast any advertisement, announcements or commercial without prior notice.

13. BBS Radio will accept advertisements in Dzongkha, English, Sharchhop and Lhotsham languages only.

14. Agency commission will be as per BBS rules.

15. BBS Corporation reserves the right to change the rates without prior notice

 


For further information, please contact Commercial Department at telephone number 328661 or 323071 (Extension-220/221) or Fax us at 323073








 
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P.O. Box 101, Phone: +975-2-323071, 323072 Fax: +975-2-323073